Branding Results Matter ✶ ✶ ✶ ✶

Our creative services empower, ignite, increase, & promote small businesses.

Branding Results Matter ✶ ✶ ✶ ✶

The Aztec butterfly symbolizes an entrepreneurs livelihood transformation.

Branding Results Matter ✶ ✶ ✶ ✶

An economic powerhouse built for an inclusive urban economy.

Branding Results Matter ✶ ✶ ✶ ✶

Reigniting a family owned western wear retail business and preserving brand equity.

Business Funding Solutions Group
Business Funding Solutions Group
Rivera Auto Repair
Rivera Auto Repair
Bellarina Culinary
Bellarina Culinary
Quinceañeras Davila
Quinceañeras Davila
Casa Huitzil
Casa Huitzil
Pollo Bravo Restaurant
Pollo Bravo Restaurant

Why El Poder De La Marca®?

Program Economic Empowerment

At FourStar Branding, we understand the challenges small businesses and nonprofits face in allocating budgets for quality marketing. Through our expertise and strategic partnerships, we deliver impactful branding solutions that not only elevate businesses but also drive social responsibility forward. Our proven success stories showcase how we transform brands, strengthen communities, and create lasting change.

OK Corral Westen Wear
OK Corral Westen Wear
Koco's Boutique
Koco's Boutique
Sophie's Cakes & Pastries
Sophie's Cakes & Pastries
La Orquidea Chicago
La Orquidea Chicago
Lisa's Cleaning Services
Lisa's Cleaning Services
El Nopal Pasteleria
El Nopal Pasteleria

El Poder de la Marca® Branding Program

Strategy

Naming
Positioning
Brand Analysis & Research
Brand Strategic Messaging

Brand Identity

Brand Identity Systems
Logo Design Exploration
Color Schematics
Brand Style Guidelines
Iconography
Infographics
Taglines

Content Design

Business Cards
Copywriting
Custom Presentation Decks
Digital Assets
Email Formatting
Out-of-Home Advertising
Photography
Print
Website Design & Development
Social Media Creative Assets

Production

Project Management

Digital Electronic Files

Print Electronic Files

Print Production

El Poder de la Marca® Branding Program Economic Empowerment

We know through experience how difficult it is to allocate small business and nonprofit marketing budgets toward quality branding efforts. Along with our strategically allied partners, we make those goals possible, and we transform our small business ecosystem at the same time propel social responsibility forward.

CoffeeShopEmployees

Funding Year 2019-2020
Entrepreneurs of Color Grant
Read Twelve Innovative Partnerships

The Fund for Equitable Business Growth

Funding Year 2021-2022
The Funders Equitable Business Grant
Explore Sites

Fund Business Growth

Funding Year 2023-2024
The Funders Equitable Business Grant
Read Twelve Innovative Partnerships

Fund for Equitable Business Growth Partners

BLANCA-SOTO

"The new logo meant a fresh new start for the Chamber.

“Blending modern design with mission-style architecture, the logo integrates Chicago’s identity with blue stars and a “Bienvenidos” variation for marketing. It authentically reflects the neighborhood’s colorful and unique cultural presence.”

Blanca R. Soto

Little Village Chamber of Commerce, Chief Operating Officer
KimClose

"Everyone responds positively to our new logo!

The first thing anyone comments is “Que padre!" I'm confident we are reaching our market and remaining culturally relevant."

Kim Close

Foundation of Little Village, Executive Director
José Gutiérrez

“FourStar Branding has had a significant impact on the economic growth and success of La Orquidea. During 2021, La Orquidea provided a brand refresh and developed a new website. Patricia Aguilar helped guide members of the La Orquidea staff in branding and communications.”

José Gutiérrez

Owner, La Orquidea Chicago
FernandoHuerta

“We thank FourStar Branding for all the support they have given us in the realization of the SVAC brand and website, since  it  has helped us move forward including different social media platforms. This has made more people look for the organization to help them with their street vendors needs, like getting licenses for their tamales cart or food trucks.”

Fernando Huerta

Group's Kitchen Admin & Board Member, Street Vendors Association of Chicago
Sophie-headshot

“El Poder de la Marca™ program has helped my business interpret  my  product  value  and  reach  my  clients  on another  level.  The  launch  of  the  website  is a  reflection of  the  delicious  cakes  and  pastries  we offer our customers. My customers can now place their orders on-line which helps increase my revenue.”

Anita Rodriguez

Pastry Chef Owner, Sophie's Cakes & Pastries
Screenshot

"I'm going to fully immerse myself in the site because I'm the one who handles the wholesale, and I'll be constantly posting new posts and advertising. It's going to work for us," the entrepreneur stated. To those who still have doubts about the benefits a website like Ok Corral's can bring to the business, that's already the future. It's the way to generate more customers because you can have customers all over the United States, and physically only the people around the store.”

Sara Herrera & Jorge Herrera

Owners, OK Corral Western Wear
All-StarPainting-GroupPhoto

"FourStar Branding breathed life into our business.

They gave us an identity to move our business to the next level."

Johnel Mugnaini & Rafael Rivera

Owners, All-Star Painting & Contracting
Lisa's Cleaning Services

FourStar Branding designed my website for my business. The branding work, effort, love, and knowledge of creating my website were top-notch. Everyone who visits my website says they put all of them into it. Thank you, FourStar Branding.

Lisa Moore

Owner, Lisa's Cleaning Services
JorgePerez

"Their expertise will help businesses grow, brand, and compete.

We continue to look forward to FourStar’s support in helping us create our message of arts & education to the national & international communities we serve."

Jorge Perez

Executive Director of Ensemble Español Spanish Dance & Theater

FourStar In the Press

2024 LVCC Holiday Trolley El Aventón Navideño Z-Fold Brochure Promoting Small Businesses

The Little Village Special Service Area #25 (SSA #25) is excited to introduce an initiative designed to boost small businesses ...

Chicago Red Stars and Little Village Chamber of Commerce Presented the Hispanic Heritage Award to Patricia Aguilar

Hispanic Heritage Night at Chicago Red Stars soccer game, Little Village Chamber of Commerce had the honor of recognizing Patricia ...

FourStar Branding y la fuerza de una marca

Pagina 9 en Negocios Now, Latinas en Business Edition – La marca -o branding, como se denomina en inglés- puede ...

Alum “levels the playing field” with Marketing Firm in Little Village

In April, alumna Patricia Aguilar watched on CNN as the U.S. surgeon general explained the outsize impact of COVID-19 on ...

Posible Chicago Expo Virtual En Espanol Powered by Univision

Whether your business is in the idea or the growth stage, POSIBLE Chicago offers you the tools and guidance you ...

Get Down To Business with Shalom Klein AM 560 The Answer

Patricia Aguilar joined Shalom Klein on his weekly radio show, Get Down To Business, to discuss the “Protect to Respect” ...

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