Branding Results Matter ✶ ✶ ✶ ✶

The Aztec butterfly symbolizes an entrepreneurs livelihood transformation.

Brand Story

Branding Results Matter ✶ ✶ ✶ ✶

An economic powerhouse built for an inclusive urban economy.

Brand Story

Branding Results Matter ✶ ✶ ✶ ✶

Reigniting a family owned western wear retail business and preserving brand equity.

Brand Story
Nice & Clean Maids Service
Nice & Clean Maids Service
Rivera Auto Repair
Rivera Auto Repair
Bellarina Culinary
Bellarina Culinary
Quinceañeras Davila
Quinceañeras Davila
Casa Huitzil
Casa Huitzil
Pollo Bravo Restaurant
Pollo Bravo Restaurant

Why El Poder De La Marca®?

Program Economic Empowerment

At FourStar Branding, we understand the challenges small businesses and nonprofits face in allocating budgets for quality marketing. Through our expertise and strategic partnerships, we deliver impactful branding solutions that not only elevate businesses but also drive social responsibility forward. Our proven success stories showcase how we transform brands, strengthen communities, and create lasting change.

OK Corral Westen Wear
OK Corral Westen Wear
Koco's Boutique
Koco's Boutique
Sophie's Cakes & Pastries
Sophie's Cakes & Pastries
La Orquidea Chicago
La Orquidea Chicago
Lisa's Cleaning Services
Lisa's Cleaning Services
El Nopal Pasteleria
El Nopal Pasteleria

El Poder de la Marca® Branding Program

Strategy

Naming
Positioning
Brand Analysis & Research
Brand Strategic Messaging

Brand Identity

Brand Identity Systems
Logo Design Exploration
Color Schematics
Brand Style Guidelines
Iconography
Infographics
Taglines

Content Design

Business Cards
Copywriting
Custom Presentation Decks
Digital Assets
Email Formatting
Out-of-Home Advertising
Photography
Print
Website Design & Development
Social Media Creative Assets

Production

Project Management                                          Digital Electronic Files

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El Poder de la Marca® Branding Program Economic Empowerment

We know through experience how difficult it is to allocate small business and nonprofit marketing budgets toward quality branding efforts. Along with our strategically allied partners, we make those goals possible, and we transform our small business ecosystem at the same time propel social responsibility forward.

CoffeeShopEmployees

Funding Year 2019-2020
Entrepreneurs of Color Grant
Read Twelve Innovative Partnerships

The Fund for Equitable Business Growth

Funding Year 2021-2022
The Funders Equitable Business Grant
Explore Sites

Fund Business Growth

Funding Year 2023-2024
The Funders Equitable Business Grant
Read Twelve Innovative Partnerships

Fund for Equitable Business Growth Partners

Our Brand Stories

Pride and Passion drive our sophisticated branding visions in collaboration with our entrepreneurs.

La Orquidea

Sophie’s Cakes & Pastries

Street Vendors Association of Chicago

Foundation of Little Village

OK Corral Western Wear

Little Village Chamber of Commerce

Juntos Emprendemos Entrepreneurship Program

Lisa Moore Personal Services, Inc.

Ensemble Español “Raised in Chicago, Ready for the World”

BLANCA-SOTO

The new logo meant a fresh new start for the Chamber.

It needed to have a unique design, something more modern (clean) than our previous logo, something that the new generation can relate to, but at the same time keep that unique culture identity to it as we are known in our community. Four Star Branding understood our vision and helped us put that unique Mexico cultural welcoming touch to our logo, butalso representing Chicago with the blue stars. Tu Mexico, Tu Chicago!

Blanca R. Soto

Finance Director at LVCC
KimClose

Everyone responds positively to our new logo!

The first thing anyone comments is “Que padre!" I'm confident we are reaching our market and remaining culturally relevant.

Kim Close

Chief Operating Officer of LVCF
JorgePerez

Their expertise will help businesses grow, brand, and compete.

We continue to look forward to FourStar’s support in helping us create our message of arts & education to the national & international communities we serve.

Jorge Perez

Executive Director of Ensemble Espanol In Residence at Northwestern Illinois University, Chicago
LisaMooreHeadshot-2

My new brand identity communicates expansion of our personal services.

FourStar Branding's expertise and services helped us increase our revenue.

Lisa Moore

Owner of Lisa's Cleaning Services
John

FourStar Branding breathed life into our business.

They gave us an identity to move our business to the next level.

Johnel Mugnaini & Rafael Rivera

Owners of All-Star Painting & Contracting

FourStar In the Press

FourStar Branding y la fuerza de una marca

By Jacquelynn Lozano | News
La marca -o branding, como se denomina en inglés- puede ser justamente la línea divisora entre el éxito y el ...
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Alum “levels the playing field” with Marketing Firm in Little Village

By Jacquelynn Lozano | News
In April, alumna Patricia Aguilar watched on CNN as the U.S. surgeon general explained the outsize impact of COVID-19 on ...
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Posible Chicago Expo Virtual En Espanol Powered by Univision

By Jacquelynn Lozano | News
Whether your business is in the idea or the growth stage, POSIBLE Chicago offers you the tools and guidance you ...
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Get Down To Business with Shalom Klein AM 560 The Answer

By Jacquelynn Lozano | News
Patricia Aguilar joined Shalom Klein on his weekly radio show, Get Down To Business, to discuss the “Protect to Respect” ...
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The IHCC is proud to participate in the “Protect to Respect” campaign

By Jacquelynn Lozano | News
That night, Patricia Aguilar, one of the most recognized marketing experts in Chicago’s business community, was watching CNN. Suddenly she heard ...
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Chicago Creative Marketing Firm Creates Protect To Respect COVID-19 PSA Campaign

By Jacquelynn Lozano | News
Recognizing the importance of Chicago’s neighborhood minority-owned retailers to implement COVID-19 safety measures, FourStar Branding, a Chicago creative branding and ...
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