Why El Poder de la Marca®?
Economic Infrastructure Program
- Small businesses in underserved communities often lack access to strategic branding, marketing systems, and growth infrastructure.
- As a result, strong businesses remain under-recognized, under-capitalized, and under-positioned for growth.
- When local businesses cannot scale, communities lose jobs, visibility, and wealth-building opportunities.
Through resilience, resourcefulness, and talent, our entrepreneurs move forward — building stronger businesses, stronger families, and stronger communities.
Rooted in the Community. Driven by Design. Built for Impact.
El Poder de la Marca® | The Power of the Brand®
Strategy
Naming
Positioning
Brand Analysis & Research
Brand Strategic Messaging
Brand Identity
Brand Identity Systems
Logo Design Exploration
Color Schematics
Brand Style Guidelines
Iconography
Infographics
Taglines
Content Design
Business Cards
Copywriting
Custom Presentation Decks
Digital Assets
Email Formatting
Out-of-Home Advertising
Photography
Print
Website Design & Development
Social Media Creative Assets
Production
Project Management
Digital Electronic Files
Print Electronic Files
Print Production
El Poder de la Marca® Economic Infrastructure Program
We know through experience how difficult it is to allocate small business and nonprofit marketing budgets toward quality branding efforts. Together with our strategic partners, we make those goals possible — transforming our small-business ecosystem while advancing social responsibility.
Funding Year 2019-2020
Entrepreneurs of Color Grant
Read Twelve Innovative Partnerships
Funding Year 2021-2022
The Funders Equitable Business Grant
Explore Sites
Funding Year 2023-2024
The Funders Equitable Business Grant
Read Twelve Innovative Partnerships
Fund for Equitable Business Growth Partners
Our Brand Stories
Pride and Passion drive our sophisticated branding visions in collaboration with our entrepreneurs.











