The Little Village Community Foundation supports and encourages economic growth, educational opportunities, and vibrant wellness for Little Village’s advancement. It is empowering residents to achieve equitable livelihood. We wanted branding that reflects our unique cultural identity of Little Village.
LVCF Foundation brand identity: Terra cotta font “Little Village Community Foundation” encompasses The “Aztec Butterfly,” which represents the transformation of each individual’s growth that touched by the foundation’s work. A change occurs through the educational opportunities available through training, access to resources and capital opportunities available to the community.
✶Branding Hub Program Deliverables✶
Strategy | Brand Identity | Content Design | Production
Brand Identity System
“Everyone responds positively to our new logo! The first thing anyone comments is “Que padre!” I’m confident we are reaching our market and remaining culturally relevant.”
Chief Operating Officer of LVCF