About Our Mission
Rooted in the Community. Driven by Design. Built for Impact.
At FourStar Branding, we understand the challenges small businesses and nonprofits face when allocating budgets for quality marketing. Through our expertise and strategic partnerships, we deliver impactful branding solutions that elevate businesses, strengthen communities, and advance social responsibility. Our proven brand stories showcase how we transform brands and create lasting change.
Ignite ✶ Empower ✶ Increase ✶ Promote
Our four pillars of performance represent our promise to make blue-chip creative services attainable for minority-owned small businesses and nonprofit communities. They also reflect the four stars in the City of Chicago flag.
El Poder de la Marca® | The Power of the Brand®
FourStar's Creative Process
Our creative process follows precise steps that guide strategy, design, execution, and measurable brand growth.
FourStar Branding’s project cycle is designed to place you on a path toward extended reach and continued business growth.
Patricia Aguilar
President & Founder of FourStar Branding
Starting her career working for some of the biggest brands on the planet, Patricia’s life’s work is now passionately infusing those successes and learnings into elevating small businesses. She believes small business doesn’t mean playing small or playing alone.
FourStar Branding was founded on the belief that small businesses and nonprofits deserve to shine as brightly as the biggest names in their industries.
Patricia graduated from Roosevelt University and holds a BA in Integrated Marketing Communications. Her passions revolve around family, culture, the arts, and community, and she is a passionate volunteer at the Illinois Equine Humane Center.
Awards & Recognitions
- 2026 National Entrepreneur of Impact — The Final 8 Competitor
- 2023 Chicago Red Stars & Little Village Chamber of Commerce Vision & Dedication Award
- 2020 Inner City Capital Connection Alumna
- 2020 Paul Harris Fellow Award
- 2020 Little Village Business of the Month Award
- 2020 Negocios Now Who's Who in Hispanic Business
- 2019 Little Village Chamber of Commerce Amigo Award
- 2018 Illinois Hispanic Chamber of Commerce Small Business Champion Award
- 2017 Negocios Now Who's Who in Hispanic Business
- 2015 10KSB Goldman Sachs Cohort 9 Alumni of the Year Award
- 2014 CLIO Sports Design Award
Branding Results Matter.
Take it from Champ, FourStar Branding’s loyal mascot.
"We champion small businesses like no other organization making small big."
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