FourStar in the News

Who's Next? One professional will appear in a two-page advertorial in Entrepreneur Magazine, experience a one-on-one mentoring session with Daymond John, and take home $25,000. VOTE DAILY HERE! Who or what is your inspiration in business? After completing the Goldman Sachs 10,000 Small Businesses program, I identified a critical gap—small businesses lacked access to high-level branding that drives growth. That insight led to El Poder de la Marca® (The Power of the Brand®) ...

The Little Village Special Service Area #25 (SSA #25) is excited to introduce an initiative designed to boost small businesses by encouraging the community and visitors to shop locally along the Little Village 26th Street business corridor during this year’s Holiday Season with the launch of El Aventón Navideño (Holiday Trolley). El Aventón Navideño aims to make it easier for customers to visit multiple businesses, enjoy the Holiday decorations, and complete ...

Hispanic Heritage Night at Chicago Red Stars soccer game, Little Village Chamber of Commerce had the honor of recognizing Patricia Aguilar from FourStar Branding, a woman-owned agency that empowers small businesses through various creative services. Patricia has helped many of the small businesses in Little Village, playing a vital role in their business journey. Thank you Patty for your overall vision, dedication and support to our Little Village Chamber of ...

Pagina 9 en Negocios Now, Latinas en Business Edition – La marca -o branding, como se denomina en inglés- puede ser justamente la línea divisora entre el éxito y el fracaso de su negocio. Una buena marca hace crecer el valor de su empresa, transmite confianza, motiva a los empleados, ayuda en la mercadotecnia y hasta resultaría un imán en su afán de vender sus producto o servicios. En cambio, ...

In April, alumna Patricia Aguilar watched on CNN as the U.S. surgeon general explained the outsize impact of COVID-19 on minority communities. The national address inspired FourStar Branding’s multicultural campaign “Protect to Respect,” reaching 500,000 people with a PSA about wearing face masks to protect others. Aguilar earned her bachelor’s in integrated marketing communications from Roosevelt University in 2004. As the founder of FourStar Branding, she is out to change what she ...

Whether your business is in the idea or the growth stage, POSIBLE Chicago offers you the tools and guidance you need to take the next step. We invite you to attend a series of conferences, workshops, discussion panels and special presentations.   Patricia Aguilar Branding Speaker in 2019 and 2020 November 2019 In-Person at Malcolm College November 2020 Virtual Expo https://www.posiblechicago.com/patriciaaguilar

Patricia Aguilar joined Shalom Klein on his weekly radio show, Get Down To Business, to discuss the “Protect to Respect” COVID-19 PSA Campaign.

That night, Patricia Aguilar, one of the most recognized marketing experts in Chicago’s business community, was watching CNN. Suddenly she heard the words of U.S. Surgeon General Jerome Adams, who spoke about how the Coronavirus affects minority communities (African Americans, Hispanics, Asians). Adams made a direct and dramatic call to the country, asking to wear the mask because protecting ourselves meant taking care of those we love the most. Those words ...

Recognizing the importance of Chicago’s neighborhood minority-owned retailers to implement COVID-19 safety measures, FourStar Branding, a Chicago creative branding and marketing firm providing small businesses and nonprofits access to top blue chip services, created the “Protect To Respect” PSA campaign urging people to wear masks. The firm partnered with the Little Village Chamber of Commerce, the Little Village Community Foundation, Food He.ro, 1871 and the Illinois Hispanic Chamber of Commerce. ...

Xquina Incubator will create an open, accessible and inclusive learning environment that provides bilingual, adaptable training and coaching for current and emerging businesses, working-class residents, media professionals and local youth. The Foundation has identified several core partners, including the Illinois Hispanic Chamber of Commerce, State of Illinois Procurement Technical Assistance Center and FourStar Branding, as well as local universities, to provide technical business support, branding, entrepreneurial training and a bilingual, ...