We needed to create a brand identity that was timeless, classic, contemporary, and would complement various corporate sponsors’ logos. We needed the logo to be playful, colorful and appealing for the application of apparel and merchandise application.
Juntos Emprendemos brand identity is a typographical treatment to represent the various pieces of a strategic growth plan implemented by collaboration with professionals and fellow entrepreneurs to develop and increase the entrepreneurial, commercial, and administrative capacities of business owners. The colors complement the primary colors of the LVCC logo, and blue represents confidence, dignity, and loyalty to our dreams and aspirations.
✶Branding Hub Program Deliverables✶
Strategy | Brand Identity | Content Design | Production
Brand Identity System
“The new logo meant a fresh new start for the Chamber (taking the chamber to a new era), and when choosing a logo, it needed to have a unique design, something more modern (clean) than our previous logo, something that the new generation can relate to, but at the same time keep that unique culture identity to it as we are known in our community. Four Star Branding understood our vision and helped us put that unique Mexico cultural welcoming touch to our logo, but also representing Chicago with the blue stars. Tu Mexico, Tu Chicago!”
Juan Saldana III
Executive Board Member of LVCF