FourStar in the News

Feb 22 2021

FourStar Branding y la fuerza de una marca

La marca -o branding, como se denomina en inglés- puede ser justamente la línea divisora entre el éxito y el fracaso de su negocio. Una buena marca hace crecer el valor de su empresa, transmite confianza, motiva a los empleados, ayuda en la mercadotecnia y hasta resultaría un imán en su afán de vender sus producto o servicios. En cambio, una marca desconocida podría tener el efecto contrario. Patricia Aguilar ...
Feb 8 2021

Alum “levels the playing field” with Marketing Firm in Little Village

In April, alumna Patricia Aguilar watched on CNN as the U.S. surgeon general explained the outsize impact of COVID-19 on minority communities. The national address inspired FourStar Branding’s multicultural campaign “Protect to Respect,” reaching 500,000 people with a PSA about wearing face masks to protect others. Aguilar earned her bachelor’s in integrated marketing communications from Roosevelt University in 2004. As the founder of FourStar Branding, she is out to change what she ...
May 9 2020

The IHCC is proud to participate in the “Protect to Respect” campaign

That night, Patricia Aguilar, one of the most recognized marketing experts in Chicago’s business community, was watching CNN. Suddenly she heard the words of U.S. Surgeon General Jerome Adams, who spoke about how the Coronavirus affects minority communities (African Americans, Hispanics, Asians). Adams made a direct and dramatic call to the country, asking to wear the mask because protecting ourselves meant taking care of those we love the most. Those words ...
May 1 2020

Chicago Creative Marketing Firm Creates Protect To Respect COVID-19 PSA Campaign

Recognizing the importance of Chicago’s neighborhood minority-owned retailers to implement COVID-19 safety measures, FourStar Branding, a Chicago creative branding and marketing firm providing small businesses and nonprofits access to top blue chip services, created the “Protect To Respect” PSA campaign urging people to wear masks. The firm partnered with the Little Village Chamber of Commerce, the Little Village Community Foundation, Food He.ro, 1871 and the Illinois Hispanic Chamber of Commerce. ...
Apr 6 2020

FourStar Branding in Partnership with Little Village Community Foundation

Xquina Incubator will create an open, accessible and inclusive learning environment that provides bilingual, adaptable training and coaching for current and emerging businesses, working-class residents, media professionals and local youth. The Foundation has identified several core partners, including the Illinois Hispanic Chamber of Commerce, State of Illinois Procurement Technical Assistance Center and FourStar Branding, as well as local universities, to provide technical business support, branding, entrepreneurial training and a bilingual, ...
Nov 1 2019

Twelve Innovative Partnerships to Help Businesses of Color Grow

Small business owners drive economic empowerment, both through their direct economic impact and as anchors and job-creators for the communities they serve. We know that small businesses comprise 58% of Chicago jobs as a whole and a full 70% in disinvested neighborhoods, according to a report by the Initiative for a Competitive Inner City. (1021.5KB) We also know that self-employed business owners, specifically people of color, experience faster earnings growth ...
Mar 27 2018

Meet Patricia Aguilar of FourStar Branding in River North

Today we’d like to introduce you to Patricia Aguilar. Patricia, let’s start with your story. We’d love to hear how you got started and how the journey has been so far. You might call my story “From big beginnings, small business happens.” Starting my career working in the big leagues, with MARVEL, McDonald’s and Big Pharma, I’ve come full circle with my life’s work now devoted to elevating small businesses. ...
Mar 30 2017

Mayor Emanuel, City Colleges Of Chicago And Goldman Sachs Announce Graduation Of 17Th Class Of 10,000 Small Businesses Program

Mayor Rahm Emanuel today joined Goldman Sachs and leadership from Harold Washington College to celebrate the 17th class of the Goldman Sachs 10,000 Small Businesses (10KSB) program at the City Colleges of Chicago. During the ceremony the company reaffirmed its commitment to supporting the program that provides crucial education, business support services and access to capital to small businesses across Chicago beyond its initial five-year timeline. “This program gives our ...
May 24 2016

Gameplan Creative Launches Ensemble Español Spanish Dance Theater’s 40Th Anniversary “Flamenco Passion” Marketing Campaign

Gameplan Creative, an award-winning Chicago-based marketing, branding and video production agency has developed a branding campaign for Ensemble Español Spanish Dance Theater’s landmark 40th Anniversary celebration, culminating in three “Flamenco Passion” performances at the North Shore Center for the Performing Arts in Skokie, June 17-19. The Illinois Hispanic Chamber of Commerce (IHCC), along with two Goldman Sachs 10,000 Small Businesses Alumni, join in a dynamic collaboration between nonprofit and for-profit ...
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