Foundation of Little Village
✶Empower✶
Challlenge
The Foundation of Little Village supports and encourages economic growth, educational opportunities, and vibrant wellness for Little Village’s advancement. It is empowering residents to achieve equitable livelihood. We wanted branding that reflects our unique cultural identity of Little Village.
Results
Foundation of Little Village brand identity: Terra cotta font “Foundation of Little Village” encompasses The “Aztec Butterfly,” which represents the transformation of each individual’s growth that touched by the foundation’s work. A change occurs through the educational opportunities available through training, access to resources and capital opportunities available to the community.
✶Branding Hub Program Deliverables✶
Strategy | Brand Identity | Content Design | Production
0
Small Business Technical Assistance0
Cohorts of Juntos Entrepreneurial Classes$0
Distributed approximately in micro-grantsBrand Identity System
Color Schematics
Print Production
2019
2024
Website Design & Development
“Everyone responds positively to our new logo! The first thing anyone comments is “Que padre!” I’m confident we are reaching our market and remaining culturally relevant.”
Kim Close
Chief Operating Officer of LVCF