Sophie’s Cakes & Pastries

SOPHIES_CIRCLE

Empower

Challenge

Pastry Chef Anita Rodriguez requested a new brand identity because she wanted her brand to empower her as an entrepreneur, empower her staff, and create a unique brand for her custom clientele. Along with the Pastry Chef’s daughter’s script name, Sophie, and pastry sprinkles, our new brand identity is mine, created exclusively for Sophie’s Cakes & Pastries.

Results

“The El Poder de la Marca™ program helped me connect with my valued customers. Our new Sophie’s Cakes & Pastries beautiful branding reflects the high quality and flavor of our desserts, from rich tres leches to buttery pastries. Online ordering has made it so easy for customers to buy our offerings and we’ve seen a 30% increase in revenue since the relaunch.”

El Poder de la Marca® Deliverables

 Brand Identity System | Website Design & Development | Social Media

Brand Identity System

Sophies Cakes and Pastries Style Guide_Page_1

Website Design & Development

Sophies-Cake-Website

Digital Social Media Design Posts

Sophies Facebook Posts_Website-Launch
Sophies Instagram Posts_Custom Cakes Post-2
Sophies Instagram Posts_Custom Cakes Post-1
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Sophies Facebook Posts_Desserts-Post
Sophies Instagram Posts_Pastries Post-1
Sophies Instagram Posts_Pastries Post-2
Sophies Instagram Posts_Pastries Post-3

Interior / Exterior Store Brand Design

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Sophie-headshot

“El Poder de la Marca™ program has helped my business interpret  my  product  value  and  reach  my  clients  on another  level.  The  launch  of  the  website  a  reflection of  the  delicious  cakes  and  pastries  we  are  offering  our costumers. My customers can now place their orders online which increases my revenue by 30%.”

Anita Rodriguez

Chef Pastry - Owner