WORLD BUSINESS CHICAGO
COOLER BY THE LAKE COLLEGIATE RECRUTING CAMPAIGN

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CHALLENGE
Create a comprehensive marketing tool to attract undergraduate and graduate students to Chicago, entertaining and educating them about all of what Chicago has to offer. Job opportunities, lifestyle, culture, recreation, sports, arts and entertainment, everything. The tool was to be the ultimate Chicago city living guide, welcoming its audience to live, work and explore the city with neighborhood maps, employer info, industry data for all key sectors, and much more.

RESULTS
Cooler By the Lake includes a variety of quality content such as a 2-minute, high-energy video introduction, a music player featuring a soundtrack of Chicago-based bands and over 250 photos of Chicago. In addition, the interactive presentation linked to over 150 web sites that pertain to life in Chicago. Cooler By The Lake won numerous b2b industry awards, including the Business Marketing Association of Chicago’s Gold Tower Award.