FARO’s brand identity a visual touchstone leading the financial industry
Challenge✶ ✶ ✶ ✶
As a start-up, FARO’s primary goals were two-fold; reach a No. 1 ranking in Google search, and establish a brand identity representing guidance, security, strength, and trust in the financial industry.
Results✶ ✶ ✶ ✶
The word FARO, meaning lighthouse in Spanish, became the visual touchstone of FARO & Associates’ brand identity. FARO’s tagline, FARO Navigates Your Financial Strategies, drove content. Faro reached No. 1 Ranking on Google in a record time of 6 weeks. A successful and comprehensive brand identity system was implemented and helped position FARO to compete in the Fortune 500 financial industry.
Thank you for leveling the playing field for us!
With FourStar Branding’s help, we feel confident that FARO’s branding is on par with that of Fortune 500 companies. It makes all the difference when we present to clients and prospects.