LITTLE VILLAGE CHAMBER OF COMMERCE LOGO DESIGN
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BRAND IDENTITY ANALYSIS
The LVCC logo is a cultural marker representing Mexican pueblos in the City of Chicago.
The earth tone palette represents “Tierra Patria” and the terra cotta gateway arch invites you to enter Tu México, Tu Chicago experience.
The “Little Village” font welcomes everyone through the LVCC terra cotta archway.
The "Chamber of Commerce” font sits as the foundation of the community.
The “Relojes Centenario” clock is a visual representation of the binational relations with Mexico.
Modern with the touch of the LVCC mission-style architecture Hacienda feel.
The “Chicago” word can be interchanged with “Bienvenidos” for marketing purposes.
Blue stars represent the City of Chicago.
Brand Identity Systems
Research & Analysis