HEALTHY CHICAGO FLU SHOT
PUBLIC SERVICE ANNOUNCEMENT
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Chicago Department of Public Health’s Healthy Chicago Flu Shot Campaign requested a multi-cultural public health announcement campaign for the Chicagoland area including rapid execution of deliverables for the success of the campaign.
The Best Shot is A Flu Shot multi-cultural marketing campaign featured legendary Chicago Bears coach Mike Ditka, Chicago Sky players Ellen Delle Donne and Sylvia Fowles, and Gonzalo Segares of The Chicago Fire. The flu campaign included outdoor billboard, Chicago Transit Authority King Bus Display, CTA Interior Card Display, newspaper ad, flyers, posters, and Little Village community press conference launch with Chicago’s local major networks.
Our Healthy Chicago Flu Shot Campaign received over 62 Million Media Impressions, 7,353 Flu Shot App Clicks (5,341 unique clicks), plus included 60 City of Chicago Clinics which in turn provided 300,000 flu vaccines for 2013-2014.
"We launched ground-breaking public education campaigns—on topics including the importance of getting a flu shot and teen pregnancy prevention—that have sparked conversations in Chicago and around the globe.”
Mayor, City of Chicago
“Sports legends and rising stars at the top of their game know that the best way to stay in the game is to get your flu vaccine. We’re excited to have so many sports celebrities help us remind all Chicagoans to stay healthy this flu season."
Bechara Choucair, M.D. CDPH Commissioner
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