FARO ASSOCIATES BRAND IDENTITY SYSTEM
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As a start-up, FARO's primary goals were two-fold; reach a No. 1 ranking in Google search, and establish a brand identity representing guidance, security, strength, and trust in the financial industry.
The word FARO, meaning lighthouse in Spanish, became the visual touchstone of FARO & Associates' brand identity. FARO’s tagline, FARO Navigates Your Financial Strategies, drove content. Faro reached No. 1 Ranking on Google in a record time of 6 weeks. A successful and comprehensive brand identity system was implemented and helped position FARO to compete in the Fortune 500 financial industry.
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